In 1945, Ed Cushman opened a small fruit store in West Palm Beach specializing in Honeybell Oranges, a rare natural hybrid of Dancy Tangerine and Duncan Grapefruit. When the Cushman family decided to renovate their original 1945 building they, of course, were looking to advertise their produce. Talin met their needs and brightened the old building in ways not imagined. The whole industrial look of the building was changed into a friendlier, more colorful, and inviting store. The building is now a landmark that attracts locals and visitors alike with its brightly painted fruit and blossoms, drawing even more customers than before.